Work > Norfolk Black Chicken Case Study

Norfolk Black Chicken at Makers House

1st July 2025

Client: Traditional Norfolk Poultry

Norfolk Black Chicken are a premium, free-range breed with rich flavour, developed by Traditional Norfolk Poultry (TNP) in East Anglia.

To showcase the Norfolk Black Chicken, we partnered with Makers House to capture the highly skilled chefs preparing this unique product.

Our Challenge

Our brief was to document the culinary journey of the Norfolk Black Chicken. This involved photographing and capture video footage of the chef preparing and cooking within a commercial restaurant kitchen. The goal was to document each stage from raw ingredients to the finished dish.

Photographing within a commercial kitchen brought several challenges for the team including fast pacing, tight timelines, minimal natural light and logistic issues from tight spaces.

Our Approach

To work efficiently within the commercial kitchen, we set up LED panels on stands to avoid taking up further room, which then allowed enough light to highlight the texture and quality of the food.

We communicated with the chef throughout the shoot to make sure we were able to:

  • Understand what step was coming next to ensure we could capture everything
  • Position ourselves ahead of time
  • Capture each stage without interrupting the chef or the process

This collaborative approach ensures that no footage would be rushed and every moment would be captured perfectly.

The Outcome

The shoot resulted in a selection of beautifully curated images and video content that captured the high-quality Norfolk Black Chicken in a unique kitchen setting. With the footage and stills captured from the shoot, we produced:

  • A series of warm, inviting, social shots for the client, captured using a vintage film aesthetic
  • Stylish plated food shots showing the quality of the produce
  • A short cinematic video of the chef at work, carefully cooking and crafting together high-end dishes produced with the Norfolk black chicken

The finished content expertly showcased the culinary experience and the quality of the ingredients, which gave the client engaging visual assets to use across their marketing and social media channels.