Ellipses – Q+A Hair Care TV Commercial
Ellipses are a beauty brand specialising in creating innovative products for the health and beauty retail market. Their Q+A Haircare brand is an ingredient led, natural and affordable brand made in Norfolk.
To support the launch of the new Q+A range we were briefed to produce a TV Commercial and supporting photography to bring the brands identity to life.
Our Challenge
This project closely followed the existing brand guidelines to ensure each visual creation reflected the Q+ A identity. One of the key requirements was to ensure the background colours were adjusted and matched to be consistent with the palate in the brand guidelines.
With the TV commercial focusing on hair, we needed to take into consideration how we captured the finest detail of each hair strand to avoid giving the shots a clean cut-out look. When setting up the coloured screen background, it was important for the set to be evenly lit to ensure all details would be brought through within the shot.
To achieve a polished and high end TV Commercial, we had to give careful attention to even lighting across the set, maintaining detail of each strand of hair and ensuring the background could be adjusted cleaning during editing.
Our Approach
To promote the launch of Q+A hair care range, we produced a video TV commercial shoot with portrait stills running alongside.
Working alongside a hair and makeup stylist to prepare each model, we captured the models interacting and styling out the hair care products to show the results of each product.
Before the shoot began, we made sure to run a series of camera and lighting tests, ensuring that with a variety of movements that would take place on set, the lighting had been evenly matched across the set, and all details would be possible to bring through within the edit.
The Outcome
The project resulted in a vibrant TV commercial and a set of supporting portrait images that visually captured the Q+A aesthetic and communicated their brand values. The finished footage and images provided the client with high-quality visual assets of their products to be used across television, marketing and social media channels.
By careful testing of the lighting before the shoot, both the TV Commercial and Portrait images expertly captured the movement, shine and texture of the model’s hair, showcasing Q+A products.
The result was a cohesive campaign showcasing the Q+A Hair Case brand image and values, which beautifully showcased the new product range.
