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Creative Freedom with Total Environmental Control

Virtual Production

Virtual production expands what can be achieved on screen. But technology alone is not the answer. It must serve a clear strategic idea.

Through our partnership with CUBE Studio, we combine storytelling discipline with immersive LED environments, enabling limitless locations without leaving the studio.

Control without compromise

Weather-proof. Location-flexible. Visually expansive.

Virtual production allows us to create premium television, branded content and campaign assets with complete environmental control and production efficiency.

From automotive to fashion, interviews to advertising, we craft worlds that raise the message instead than distract from it.

Innovation, grounded with intent.

CUBE StudioX, Norwich at Focal Point

Focal Point is now home to CUBE StudioX, bringing mobile virtual production to one of East Anglia’s leading commercial photography and video studios. Create in any environment without leaving Norwich, from cityscapes and landscapes to branded interiors and product worlds, all in a fully controlled studio setting using virtual production.

Plug-and-play


Access to expertly engineered production-ready LED volumes Plug-and-play – deploy, calibrate and shoot in hours, not days.

Proven Team Virtual Production Team


A proven team backed by years of VP experience with over 100+ productions.

Virtual Production Wall Options

Flexible wall sizes to match the scale, style, and creative needs of your production. Custom builds are available.

3m x 2m

4m x 2m

6m x 2m

Perfect for advertising, product content, brand films, and fast-turnaround campaigns, CUBE StudioX gives you the freedom to produce high-quality visuals with speed, consistency, and unlimited creative flexibility.

Areas of Video

TV Commercials

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Corporate Videos

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Event Videos

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Social Content

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Photographic Case Studies