50 years’experience. Day one energy. It’s what’s behind us that puts us in front today
Forever future-focused and forward-thinking, it’s not in our nature to look back. But this year we’re making an exception. This year, we’re celebrating our big 5 – 0. That’s right, Focal Point is fifty years old, and it would be wrong of us not to give a nod to what we’ve achieved and to everyone who has helped us get where we are today. Not that we’re resting on our laurels, we still have the energy and enthusiasm of a day one start-up. Burning ambition allied to years of experience. It’s a magic combination.
No Focal Point. No Focus.
In our world, a focal point provides structure and meaning. Without a focal point, everything just becomes noise.
The same is true in marketing.
Before strategy. Before design. Before production.
You must identify the focal point.
This is the single idea your audience should remember.
- It is the message that defines your brand.
- It is the emotional trigger that motivates your audience.
Once that focal point is clear:
- Strategy gains direction.
- Creative gains purpose.
- Marketing gains impact.
About us
Everything we do has a focal point. Be it brand strategy, design, digital, photography, video, or content. It’s always where we the start, the first question we ask. What’s the focal point, the essence, the kernel, the seed at the heart of what we want to achieve? So, before we put pen to paper, finger to keyboard, or eye to camera, we think deeply about what we want to achieve, and which is the right next step to take.
Before we do, we always digest
Meet the team
We are a tightknit team, a collective of strategists, brand experts, creatives, and designers with access to animators, photographers, videographers, and every other specialist required to deliver the complete 360 degree marketing experience. This is the team who can help you build a brand that makes a difference. Unlocking growth and helping you reach your full potential.
Scott Mckay
Managing Director
Hayley Holliday
Finance Director
Lydia Moll
Account Executive
Carl West
Brand Strategist
Simon Griffith
SEO Consultant
John Sparks
Creative Director
Justine Carter
Photographer
Rafi Curry
Videographer
Craig Middleton
Photographer
Lost in a sea of sameness?
Brands are finding themselves lost in a sea of sameness. Chasing customer preference and market share by implementing identical strategies to one another. At Focal Point, we put the unique values of your business at the heart of everything you do. By embodying what makes you different, we can help you can stand out from the crowd and build a business that makes a difference.
